Die Kernkompetenz

The core competence

The barriers for German companies for market entry in the Arabic region are not entirely insignificant from both the language as well as the cultural perspective. In hardly any other region in the world is an awareness of local customs and traditions of such decisive importance. One wrong word or inappropriate gesture can lead to the postponement or even calling off of business negotiations.
It is, therefore, essential to set the right tone in strategy and communication. With its experienced regional experts, the GERMANIA GROUP offers a sound basis for German companies for paving the way to the Arabic region. Our close network of contacts in the respective countries even allows us to arrange meetings with members at government level.[/spoiler]

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